| Type | Public |
|---|---|
| Traded as | TYO: 7832 |
| Industry | Video game industry Toy industry Anime industry Amusement park |
| Predecessor | Namco, Bandai |
| Founded | September 29, 2005 |
| Headquarters | Shinagawa, Tokyo, Japan |
| Area served | Worldwide |
| Key people | Takeo Takasu (Chairman) Shukuo Ishikawa (President and CEO) |
| Revenue | US$4.5 billion (2010)[1] |
| Operating income | US$22.5 million (2010)[1] |
| Net income | -US$357.6 million (2010)[1] |
| Subsidiaries | See list |
| Website | Bandai Namco Holdings |
Namco Bandai Holdings Inc. (NBHD) (株式会社バンダイナムコホールディングス Kabushiki Gaisha Bandai Namuko Hōrudingusu), also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai.[2] It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005. The company has its headquarters in Shinagawa, Tokyo.[3]
Namco Bandai Holdings (USA) Inc. (NBHU) is a regional holding company that oversees U.S.-based operations. It was officially formed on January 2, 2006 and is located in the former Bandai U.S. headquarters in Cypress, California.[4]
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The main business of Namco Bandai Holdings consists of the design and implementation of management strategies for the conglomerate and providing support for the overall business of its subsidiaries.[5]
Namco Bandai Holdings was created in 2005, when Namco and Bandai performed a management integration[6], carried out via a share exchange. The shareholders of Namco received one NBHD share for each Namco share and the shareholders of Bandai received 1.5 NBHD shares for each Bandai share.[2]
Prior to the merger, Bandai owned Sunrise, a Japanese animation company, which became a subsidiary of NBHD following the merger.
In September 2006, NBHD acquired CCP Co., Ltd. from Casio and made it a wholly owned subsidiary.[7][8]
NBHD fully acquired developers Banpresto (whose video game operations were absorbed into Namco Bandai Games on April 1, 2008)[9] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively. On March 31, 2006, Namco and Bandai's video game operations merged into Namco Bandai Games Inc. (NBGI). Namco's arcade and facility management continues under the name of Namco Ltd.
The business of Bandai Networks Co., Ltd. was merged into Namco Bandai Games, Inc. in April 2009 and Bandai Networks subsequently ceased to exist as a separate company.[10]
Namco Bandai bought a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.[11] Until June 30, 2012, Infogrames has the option to sell the other 66% in Atari Europe to NBHD.[12] Between June 31, 2012 to June 20, 2013, Namco Bandai gains the option to acquire the 66% stake.[13] On the 7th of July 2009, Namco Bandai Holdings bought 100% of Atari Australia Pty Ltd. NBHD acquired 100% of the shares of Atari Asia Holdings Pty. Ltd. and 100% of the shares of Atari UK Ltd.[14] These former Atari companies were merged into Namco Bandai Partners to handle distribution and publishing support in PAL territories, including contracts for other publishers' titles.
Namco Bandai is pursuing whole ownership of D3 Publisher and currently owns 95% of the company's shares.[15]
NBHD is organized into three Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.[16] The SBUs consist of Toys & Hobby, Content (video games, anime and recording), and Amusement Facility (theme parks).
The organization of NBHD has changed considerably since the merger. In 2007, NBHD consisted of 5 SBUs and the Affiliated Business Companies.[17] In April 2009, the Game Contents SBU and the Network SBU were merged [18] and since April 2010, NBHD consists of three SBUs and the Affiliated Business Companies.[19]
The Toys & Hobby SBU is mainly made up of the former Bandai's toy-making facilities and regional subsidiaries.[20][21]
The Content SBU is responsible for all video game products, including games for home consoles, arcades, and mobile platforms,[22] as well as anime production and distribution. The bulk of these facilities are made up by the former Namco, also with Banpresto and D3 Publisher, and the Sunrise anime production company, along with the following:
The Amusement Facility SBU oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.
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